Hi, I’m Laura.
I am a Product Design Leader and Senior Designer who specializes in crafting highly functional and visually compelling user-centered experiences.
I am a data-driven leader and designer who is passionate about fostering a collaborative team environment that inspires creativity and innovation, while maintaining a relentless focus on usability and design excellence. Self-starter and natural orchestrator.
Product Lead & Senior Designer
Cisco CX Cloud Mobile App
As a Senior Designer & later Product Lead, I planned a designed user flows, journey maps, UX design, and strategy from the ground up, resulting in very satisfied customers throughout user testing.
Product Lead & Senior Designer
Cisco CX Cloud Notifications
After receiving customer feedback that highlighted the importance of Notifications, I spearheaded CX Cloud Notifications from the ground up. This led me to become the Product Design Lead, working with and mentoring a group of three UX designers.
View project
Lead UX Designer
T-Mobile Checkout
I simplified and streamlined the customer checkout experience by creating a more simple UX, thereby reducing errors and distractions, and gaining customer trust throughout the user flow. Checkout completion after launch rose to 94.25% compared to the 40% of the legacy design.
