A site where people wanting to know more about Small Microsoft Business

This case study was designed to increase website traffic for a business website. The website clearly defines the types of bicycles offered, allowing each customer to find a product that satisfies their personal need. 

I approached this project as a consumer and as someone who enjoys biking. Contemplating the typical level of interaction between a bicyclist and a bicycle business, I strived to break the mold and create an interface that invites users to become more involved with the business. 

I conducted user research, created wireframes that looked at a multitude of layout options, then visually designed the strongest option, always thinking of how to better the UX of the site. User testing informed me of areas in need of improvement, and I incorporated that feedback into my final designs.